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Our Distribution Network
We have a selection of distribution options. On all services you will receive a monthly summary report of distribution which will detail stock delivered and stock remaining.


Hotel Distribution
This is for display in our Sydney Attractions racks (DL size only) which are in the majority of outlets. (approx 250) and also the International Terminal. In addition to rack display your brochure will also be distributed to hotels that do not have any racks (mostly 5 star hotels) In these cases your brochure will be shown to the concierge and brochures will be left as requested.

Hotel Distribution - Limited
This is for display in our Day Tour racks (DL or A4 size only) which are in a select range of outlets. (approx. 110 hotels) You will also be displayed at the International Terminal. In addition to rack display your brochure will also be distributed to hotels that do not have any racks (mostly 5 star hotels). In these cases your brochure will be shown to the concierge and brochures will be left as requested.

Backpackers Distribution
The Informed Tourist also offers a unique distribution specifically aimed at targeting backpackers and free independent travellers. If this demographic segment suits your product, then the Backpacker Distribution - servicing more than 40 hostels around the city and surrounding suburbs - will be perfect for you. DL brochures will be displayed at the International Airport also. We have A4 and DL spaces.

International Airport Distribution
This is a great way to target the VFR (Visiting Friends & Relatives) tourist market. At the International Airport arrivals area, you will find our display stands which offers the potential to reach up to 20 000 people per day. Due to the high demand and volume, we service these stands every second day to ensure your brochure stock never runs out.

Cafe Distribution
We currently have 330 outlets in our café distribution, covering areas such as the Inner West, North Shore, Eastern Suburbs and the City. The Café Run is a monthly service, which helps keep your product/event top of mind. The distribution covers cafes, leading department stores, educational institutions, information outlets and hotels . This is the best way to target the Sydney Leisure Market.


One-Off Distribution
If you feel that none of the above packages exactly meets your requirements, we can tailor one for you. One Off Distribution runs are mainly used by clients on our waiting list for hotel distribution. A “one off” run is a great way to get your product into the marketplace fast.
We target the hotels, cafes, educational institutions and information outlets for you, based on your requirements.

Representation
Within The Informed Tourist, we can represent your product on an hourly basis. Our professional staff representative will give you the highest quality representation out in the marketplace. This is a unique way to keep your product top of mind with the concierge of Sydney.

Sydney Visitor Info-Cards
These are pocket sized cards displayed in most of the top Sydney Hotels, plus the Domestic and International Airport Terminals. It is a great way for clients to run monthly specials, seasonal promotions, or for clients who have not yet printed a brochure. See page 4 for more details.


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